Hövding 3 launched

Hövding 3 launched

Press release
Malmö, 2019-09-12
Hövding 3 launched today

– The safest cycle helmet in the world is now even smarter

The third generation of Hövding’s unique airbag for urban cyclists is now being launched. It is the biggest move yet for the Swedish innovation company. After four
years of research and development, the new Hövding is easier to use, can be adjusted in size, has advanced airbag technology and is equipped with Bluetooth for functions such
as ICE to contact next-of-kin in the event of an accident.

Over the years, the company has developed unique expertise in airbag technology and algorithm development. The user feedback from the two previous versions of Hövding has permitted further advances in the concept.

Hövding 3, the worlds most superior headprotection for cyclists, is more comfortable. Its adjustable size means that it fits perfectly around the neck. It is easier to use, has a new patented airbag, and its battery life has been extended. Another new feature is that Hövding can use Bluetooth to connect to a smartphone, creating exciting functions and new opportunities for both cyclists and the development of safer cities for cycling.

“Cycling may be the answer to many of the challenges relating to the environment, congestion in cities and health, and we want to take cyclist protection to the next level. We know that safety means more than just reactive protection. We need to be proactive to improve accident statistics. Our vision is to reach out and protect many more cyclists than we do today. Hövding 3 has been developed for high volume production to meet growing demand and permit the international expansion that we are about to embark upon,” says Fredrik Carling.

Hövding is today being used by over 185 000 cyclists across Europe and Japan. Over 4 000 cyclists have reported on how Hövding has protected them in accidents.

Hövding 3 is now on sale at and with more than 1 400 dealers as of September 19th. The recommended retailprice remain €299.

For further information, please contact the CEO, Fredrik Carling, on 0046 40 23 68 68 or email
For photos of the new Hövding 3, visit

Hövding Sverige AB (publ) has been listed on Nasdaq First North Market since 2015.
Västra Hamnen Corporate Finance AB is Hövding’s Certified Adviser.